Microsoft HoloLens is finally here! We've been hearing about this game changing Augmented Reality (AR) technology for over a year. All Things Media's innovation team now has a few devices in house and we are already exploring what HoloLens can do. Here's quick synopsis to get you up to speed.
For explanation purposes, Microsoft's HoloLens is a holographic computer built into a headset that allows you to see, hear and interact with holograms, video and photos in your existing environment. HoloLens is completely wireless with a PC built into the device, and has high definition lenses, sound and spatial mapping technology to create an immersive experience unlike anything you've seen.
In simpler terms, through the HoloLens headset you are able to overlay 3D holographic images to what you see, and have the ability to move around it in a space and view it from all angles. Very impressive!
In addition you can put the focus on a fixed view (hologram, video, photos) and tour around an experience with a 360 degree view, which is much more like Virtual Reality (VR). So HoloLens has both AR and VR elements in one device.
Taking in to account that this is a 1st generation device, HoloLens has some impressive aspects and areas for improvement.
On the negative side:
Field of View
Size and Weight
On the plus side:
For a 1st generation device HoloLens has enormous potential. This is the biggest step forward in the history of Augmented Reality, and it is almost there as a realistic consumer device.
Easy To Use
No Motion Sickness
Like most new technology the early adopters will be gamers, but we see many other early uses for HoloLens technology. From medical and healthcare applications, things like digital imaging diagnostics, statics, biometrics are all likely targets that can make real use out of HoloLens. We also see education, research and manufacturing as an area of early adoption.
Because of its current cost structure, we see the early HoloLens applications to be more of a tool that is used by companies to create consumer and business experiences. Any business that can take what you see online and create a physical representation in your home or business environment will find HoloLens to be a game changing device (think design, home improvement, manufacturing).
Until the costs come down and the digital experiences are created, HoloLens is not likely to make a consumer breakthrough, but we believe that this Augmented Reality technology is truly groundbreaking in its ability to alter your experience with a digital device. Within 5 to 10 years we feel this holographic technology will have pervaded into virtually every industry and will be an important part of our communications system, ultimately becoming as widely used as Smartphones are today.
All Things Media can't wait to dive into HoloLens and help deliver some mind-bending experiences for our clients and their customers. Stay tuned!