On May 25th of this year, new Privacy Regulations will be going into effect for the Citizens of the European Union. The regulation is titled General Data Protection Regulation (GDPR).
GDPR, is a Data Protection Regulation that is meant to protect EU Citizens within the EU. This includes properties that are not only hosted in the EU but are accessed by users from within the EU. In other words, if a company like All Things Media, LLC hosts a web property or application and collects personal information (such as First / Last name, Email, or even IP Address), we must comply with the GDRP guidelines. This includes Privacy Policies that comply with GDPR, data analysis, auditing, and many other regulations. It is also important to note that this directly affects Google Analytics.
It’s been noted that failure to comply with GDPR regulations could come with major penalties (up to 4% of Global Revenue or €20 Million Euros).
Over the last week ATM has conducted an audit of all our active accounts. We also alerted some of our clients regarding compliance requirements. If you feel like your company could be at risk, we recommend consulting with your legal departments or qualified representatives to ensure compliance.
Below are just a few steps All Things Media will be taking to ensure compliance for our clients and ourselves (this is not meant to be a compliance outline just a general overview):
That said, if you have any applications, websites, or otherwise that are used actively within the EU, it’s in your organization’s best interest to understand these new regulations. May 25th is just around the corner.
To learn more, click the link below: