Cognizant Technologies, a multi-national IT firm, asked ATM to help transform a large hotel space into a branded environment for their annual meeting.
Leveraging content from a recent campaign, ATM created a separate environment within a hotel that exuded strong Cognizant branding and messaging. Large, modular elements were used in various areas of the conference space and large adhesive flexible decals were created for use on floors, walls, and windows in different combinations. Cognizant's brand palette was integrated with the existing decor of the hotel. Cognizant said that it was the best environment that has ever been created for their annual meeting and that attendees felt the Cognizant brand all around them.
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