Rolls-Royce Motor Cars of North America sponsored a series of private driving events aimed at retaining and enticing customers in order to drive sales.
Filmed over the course of several days, the ATM team captured the exclusive and engaging activities available to invited guests via video and still photography. Video coverage included an interview with the President of Rolls-Royce, vehicle walk-arounds with product experts, track and street drives, professional driver and customer interactions, and drone footage to fully capture the size and scale of the events. The video edit highlights impressive marketing metrics that speak to the efficacy of these events. ATM armed the Roll-Royce team with a dynamic showpiece for their President to present at the global company meeting, showcasing their success at the event while maintaining their high standards for digitally produced content.
Video and Broadcast