iBooks Textbook Animations

Challenge:

Create a digital promotional tool that details the fun features and benefits of HMH's iBooks® textbooks. 

Solution:

ATM created a series of fast-paced, motion graphic animations designed to get and keep the attention of HMH’s target market – high school students and their parents. Punchy narration mixed with vibrant visual metaphors and fun transitions highlight the great tools and interactive features included in the iBooks that help students digest, study, and retain content. To keep within budget parameters, the animations were designed to follow the same outline and with certain parts customized for each of the four areas of study. This series of animated videos are viewable on desktop and mobile devices, and provided Houghton Mifflin Harcourt with an engaging, easy-to-use visual tool to sell through their iBooks textbook products.