Challenge:

Mercedes-AMG tasked All Things Media with creating a digital experience that would showcase what makes their high-performance vehicles the best in industry, "the AMG Distinction". 

Solution:

ATM developed a two-screen, real-time 3D experience that can literally "explode" every car in the lineup, allowing customers to see what's under the hood, and what makes their One Man – One Engine philosophy so special. A series of engine, transmission, suspension, exhaust, and brake animations were produced – all of which can be rotated and manipulated at any time during the experience. All vehicles and components are displayed in astounding 4K resolution, built off the CAD data used to manufacture these exclusive vehicles. 

Winner of Motionographer's 2016 Motion Award for Interactive: UI/Visual Design.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Beginning in 2010, ATM developed the first in a series of industry leading apps for Mercedes-Benz USA to support vehicle sales. In 2014, MBUSA charged us with making the apps even more focused — this time with the goal of creating true sales tools for the dealer body.

Solution:

ATM responded by redesigning and rebuilding these apps to include features never before seen in automotive apps. In addition to a robust Build-Your-Own section and a rich video library, ATM added features like real-time inventory search to help dealers sell inventory on the floor. These apps were directly attributed to a #1 SSI rating for Mercedes-Benz USA in 2015.

Challenge:

Create an app that features the entire line of AMG vehicles.

Solution:

The AMG app features the entire line of AMG vehicles as well as all aspects of this exclusive brand. The AMG brand is driven by its products and philosophy. The app reflects all of these values. The same content is also carried over on the AMG Visualizer kiosk. The AMG Visualizer, which is featured in all AMG Performance Centers, has the same content as the app and creates an exciting focal point on the showroom floor.

Challenge:

Develop an app that helps the sales force explain the vehicle delivery process to the customer.

Solution:

The Delivery app was created as a tool to help the sales force with the delivery process. This app makes it easy for dealers to walk new owners through all of the features of their specific vehicle by using a customizable checklist. In addition, it allows them to send links to video content to customers for viewing later — and much more.

Challenge:

Assist S-Class owners with how to operate their new vehicle.

Solution:

The S-Class Owners Guide is a Smartphone app that was created to help new owners of the latest S-Class, learn how to operate their vehicle. Using the newly created “How To” Videos for S-Class, this app is easy to navigate for a seamless user experience.

Challenge:

Produce a series of videos that showcases key innovations in vehicle technology.

Solution:

ATM has partnered with Mercedes-Benz USA on an on-going series of videos showcasing key innovations in vehicle technology. Using a combination of photorealistic 3D animation and actual vehicle footage filmed in studio, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign has earned several accolades since its debut in 2013, with multiple wins across various categories at the Telly Awards.

Challenge:

Create an interactive tool for dealers and customers to learn about custom, personal MBUSA accessories.

Solution:

The Mercedes-Benz Genuine Accessories app, available on both iPad and in-store touch screen kiosk, is an interactive tool that gives dealers and consumers an easy way to learn about and shop for vehicle and personal accessories.

Challenge:

To show the MBUSA’s history timeline through a digital medium.

Solution:

The Mercedes-Benz History Timeline takes you through the history of the brand from its beginning in 1885 through the present and into the future. The timeline includes historical and current imagery and video content that can be viewed by decade or by category.

Challenge:

Create a “virtual binder” for the Mercedes-Benz sales force.

Solution:

The Brag Book Application is used by the Mercedes-Benz sales force to create a “virtual binder” of items that might interest their customers — such as articles, links to websites, and photos. The Brag Book can also include personal information about the sales person such as letters from happy customers and photos of special events.

Challenge:

Create an intriguing digital display for Mercedes-Benz at the PGA Championship to assist with scheduling.

Solution:

As a sponsor for the PGA Championship, Mercedes-Benz has a large entertainment tent at the show. Tournament attendees can visit the tent and participate in a "putt lab" to help them improve their putting skills. To help with scheduling for this activity, ATM developed a simple app that can be used by support staff to schedule and coordinate appointments. This app can also be mirrored on a "leader board" so attendees can see when they are scheduled to participate.

Challenge:

Explain the benefits and technologies that are at the core of the Mercedes-Benz brand.

Solution:

To help explain the benefits and technologies that are the core of the Mercedes-Benz brand, ATM developed a series of over thirty-five industry leading videos. These videos, done in both 3D and live action, are engaging and explain the benefits of the technology to reinforce the message that Mercedes-Benz is a leader in advanced technology.

Challenge:

Recreate existing "How To" videos to bring them more in line with the MBUSA brand.

Solution:

In 2013, Mercedes-Benz asked ATM to recreate their existing "How To" videos to bring them more in line with the brand and to reflect a higher production value. Since then, ATM has created over 50 of these videos. These videos help customers learn how to operate various features of their vehicle in an easy, confident way. The "How To" videos are featured on mbusa.com as well as other social channels and play a key part in the vehicle delivery process.

Challenge:

ATM produced a series of videos explaining the benefits of MBUSA’s new telematics platform, called mbrace. 

Solution:

Mercedes-Benz was asked to produce a series of engaging and informative videos to help explain the detailed benefits of their new telematics platform, called mbrace. This system has a variety of new features. MBUSA wanted to make it easy for consumers to learn about mbrace. ATM produced four videos to support this effort.

Challenge:

In 2015, MBUSA charged ATM with redesigning and rebuilding the in-store Digital Signage experience.

Solution:

ATM accomplished this by creating an experience reflective of the newly redesigned vehicle apps used by dealers as a sales tool. The large touch screen allows dealership personnel to walk potential customers through the entire vehicle line and includes a complete “build-your-own” experience. Customers can also e-mail summaries of their build to themselves. In addition, the interface includes real-time inventory search to allow dealers to sell from in-store stock.