Laureus Foundation PSA

Challenge:

On a limited budget, the Laureus Foundation needed a PSA to provide to Mercedes-Benz dealers to help spread the word about the importance of Laureus to the community.

Solution:

Since Laureus is all about athlete spokespeople, ATM developed and produced the PSA by filming these famous athletes delivering impactful, emotional messages about the importance of Laureus. The PSA, as well as other support materials produced by ATM, were included in a Laureus start up kit send to all MB dealers to increase participation.