E-Learning Courses
Valuing Students’ Decisions
Challenge:
Develop a "choose your own adventure" style learning experience via a simulation platform.
Solution:
Pearson used ATM’s extensive simulation expertise for many sophisticated e-learning simulations across a variety of educational disciplines. Linear and branching simulations establish a scenario via text, audio, video, and visuals, guiding users to decision points. Branching simulations take the interaction even further, with the users’ decisions affecting scoring and changing the path of the story. This “choose your own adventure” approach adds an extra layer of immersion and allows students to see the impact of their choices.
Services provided:
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Programming
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Design
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3D
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Video and Motion Graphics
Challenge:
Create a video to celebrate the 25th anniversary of Pearson's Peachpit.
Solution:
Utilizing illustrated visuals, ATM produced videos promoting Peachpit's history, services, and products. The video was prominently displayed on their 25th anniversary website, Peachpit’s home page, and through their official social media channels.
Services provided:
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Video and Motion Graphics
Challenge:
Pearson came to ATM looking for a marketing strategy to promote the new MyLab program, which was in development.
Solution:
ATM worked with Pearson to determine the core messaging to communicate to educators and proposed a series of short, animated promos to be distributed to target customers periodically, leading up to the release of the new MyLab program. The animations produced were upbeat and fun. They communicated the impact of the MyLab program would have on the lives of the instructors using them, as well as how their students would benefit. ATM was responsible for all aspects of production including scriptwriting, design, development, voiceover, and character animation.
Services provided:
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Video and Motion Graphics
GO! Application
Product Training with Video
Challenge:
Help Pearson inform their sales reps about the GO! Series.
Solution:
The Pearson GO! Application was built for the Pearson Education sales force to present video content associated with the GO! textbook series to instructors. This application takes advantage of a video streaming system but also gives users the option to download the videos to their device.
Services provided:
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Programming
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Design
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Video and Motion Graphics
Challenge:
Create a video presentation to inform the sales team of new products.
Solution:
ATM developed a series of animated video presentations to engage and educate Pearson’s sales force and provide the visual tools necessary to sell their products. In some cases, the featured products were still under development and no assets were available. ATM worked around this obstacle to build a trailer using dynamic text and animated 3D and 2D visuals.
Services provided:
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Video and Motion Graphics
TIA eBook
Teaching Technology with Technology
Challenge:
Create a forward-thinking, enhanced, interactive eBook based on Pearson's Technology in Action textbook.
Solution:
Designed to teach 21st century students, ATM worked with Pearson to adapt the Technology in Action 10th Edition textbook to a new, innovative digital format. This interactive eBook fits the way students are learning by presenting content similar to the way that the Internet is being utilized – smaller sections of text, interesting and stimulating visuals, custom video links, interactivities, ease of navigation, and quizzes that provide instant feedback on key skills and concepts. Developed in HTML5, TIA eBook provides maximum compatibility on multiple platforms including, PCs, Macs, iPads, and Android tablets. TIA eBook – using technology to master technology!
Services provided:
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Programming
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Design
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Video and Motion Graphics
National Sales Meeting Presentation
Digital Showcase for Pearson
Challenge:
Develop a series of animated video presentations to educate and engage Pearson’s sales force.
Solution:
In order to provide the visual tools necessary to sell Pearson products, ATM built an animated video trailer that showcased design and creativity via engaging, dynamic text, and animated 3D and 2D visuals.
Services provided:
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3D
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Video and Motion Graphics
3D E-Learning Courses
Turning the Traditional Classroom into a 3D Environment
Challenge:
Create an interactive learning environment where the students can control the path to learning.
Solution:
To help Pearson engage a new generation of students, ATM has designed several 3D e-learning courses. By entering these immersive 3D virtual worlds, students have a self-guided, rich media education experience featuring animated characters, text, graphics, videos, games, and challenges. Students learn the course content through "real world" scenarios where their choices affect the interactions with the 3D animated characters and environments around them.
Services provided:
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Programming
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Design
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3D
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Video and Motion Graphics
Challenge:
Utilize video to create a series of training modules.
Solution:
ATM developed a series of live action videos for Pearson to promote internal and external initiatives. Utilizing both actors and Pearson employees, ATM produced videos promoting Pearson's technical services and products. The videos were then used as assets in various e-learning courses to provide students with real life scenarios.
Services provided:
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Video and Motion Graphics