We Make Breakfast Fun

Challenge:

Create an online experience that will allow kids to interact in an easy and entertaining way with two of General Mills' most noted cereal brands.

Solution:

ATM built a series of online games for General Mills' popular Trix and Reeses Puffs brands. Designed to be fun and engaging, these games allow the user to create their own characters and game features, share with other viewers, and post to social media. The games increase consumer interaction with their brand and help drive visitors to the brand’s sites.