Challenge:

Create an original and immersive virtual reality experience that showcases the Cadillac line of automobiles.

Solution:

Built in Unity, the Cadillac in Virtual Reality program is a groundbreaking virtual showroom. After a short tutorial, the user is greeted with breathtaking views of New York, as seen in real life from the rooftop of Cadillac House NYC. Using the HTC Vive, the user is presented with a simple and efficient navigation menu.  Using the thumbpad and trigger on the controller, any vehicle in the current Cadillac line up can be selected and customized. The user can then teleport inside the vehicle and view/select their desired interior package options.  Whether outside or inside the vehicle, the time of day can be changed from daytime to dusk, allowing the user to see the difference in vehicle appearance at the predetermined times of day. Beyond being a one-of-a-kind virtual experience that is as interesting as it is informative, one of the greatest advantages of Cadillac VR is the mobility in which the system can be used. It can serve as an impromptu showroom where consumers would otherwise not be able to experience the beauty of Cadillac or be used as a supplemental sales tool for dealers that may not have full inventory on site

McGraw Hill and Verizon have partnered to create McGraw Hill AR, a new app combining proven content with powerful technology to engage your students while promoting deep conceptual understanding. 

What is McGraw Hill AR?

McGraw Hill AR is an augmented reality app that includes free, standards-aligned, publisher-grade lessons that unlock a world of possibility—no prep or guesswork required. Currently, the app features Algebra readiness and 3-D geometry content for grades 6 and up and can supplement any core curriculum by:

• Connecting challenging, abstract mathematical concepts to recognizable, daily objects that students can manipulate and explore. 
• Stimulating engagement and improving retention through interaction, exploration, and multi-sensory experiences. 
• Working with existing technology in your classroom like smartphones and tablets.

How does McGraw Hill AR work? 

Each activity offers a familiar, predictable approach to guide your AR integration: 

• Observe: Students watch a narrated animation. 
• Explore: Students point their device’s camera at an empty space to interact with 3D objects and experiment at their own pace. 
• Evaluate: Students engage with interactive AR challenges to test their knowledge. 

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Nickelodeon approached ATM to develop a digital experience to be featured at their exhibit at Play Fair 2016. Open to the public, Play Fair is an extension of Toy Fair in New York City's Javits Center. Nickelodeon requested a fun, quick, immersive, experience that customers could interact with.

Solution:

ATM utilized its proprietary software platform to develop a "Magic Mirror" display using Nickelodeon's popular Ninja Turtle character, Leonardo. Featuring a large display monitor with an attached Kinect sensor, the Magic Mirror allows the user to literally transform into Leonardo on screen. As they move in front of the monitor, the character mirrors their movements in real time, creating a fun, interactive experience. This quick, engaging experience was the "hit" of Play Fair and saw over 20,000 Play Fair visitors take part over the course of two days. Nickelodeon is now seeking to expand the experience both in the US and Internationally.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Create digital and visual assets that will take the iconic Pepperidge Farm Goldfish and make it interactive for a new generation of consumers.

Solution:

ATM used its full suite of multimedia services on behalf of the Goldfish® brand. 3D animated shorts were developed to compliment advertising campaigns, as well as 3D transition animations for their website. A series of interactive online games were developed, including Monster Mayhem, Rock ‘n Roll Bowling, Hide & Go Seek, designed to bring the familiar Goldfish® brand to life.

Challenge:

Create an interactive learning environment where the students can control the path to learning.

Solution:

To help Pearson engage a new generation of students, ATM has designed several 3D e-learning courses. By entering these immersive 3D virtual worlds, students have a self-guided, rich media education experience featuring animated characters, text, graphics, videos, games, and challenges. Students learn the course content through "real world" scenarios where their choices affect the interactions with the 3D animated characters and environments around them.

Challenge:

Design and develop digital presentation materials for Olympus Industrial Imaging Division.

Solution:

ATM utilized a suite of design and digital development services on behalf of Olympus Industrial Imaging Division to promote their product lines, including the IPLEX FX. ATM created 3D animated presentations by re-creating virtual renderings of Olympus products down to the smallest bolt. ATM also created a series of animated "chicklets" for the Olympus Micro Imaging site, as well as designed and produced product collateral materials.

Challenge:

Build a digital continuing medical education course that raises the bar within the healthcare industry.

Solution:

In order to elevate Med Learning Group’s continuing medical education content, ATM created a series of 3D stereoscopic video lectures on the topics of Gastric Cancer, Non-Small Cell Lung Cancer, and Multiple Myeloma. Each course utilizes 3D visuals and features the leading oncologists in the industry to illustrate how certain drug interactions affect cancer, accompanied by an online test for students to take pre and post viewing. The entire series was produced in-house at All Things Media including filming, programming, animation, post-production, and banner ad designs. The courses are currently used by healthcare practitioners nationwide.

Challenge:

The development of Roll: Boulder Smash! started as an internal project to explore 3D environments on mobile devices. 

Solution:

It became clear quickly that we had a potential game that could be released to the general public. ATM moved forward to develop our complex, multi-level game where the objective is to roll a boulder down a hill and cause as much destruction as possible. This app was created for iPad, iPhone, iPod Touch, and Android platforms. Upon release, Roll: Boulder Smash! was named "New & Noteworthy" in Apple's App Store.