Challenge:

Create digital and visual assets that will take the iconic Pepperidge Farm Goldfish and make it interactive for a new generation of consumers.

Solution:

ATM used its full suite of multimedia services on behalf of the Goldfish® brand. 3D animated shorts were developed to compliment advertising campaigns, as well as 3D transition animations for their website. A series of interactive online games were developed, including Monster Mayhem, Rock ‘n Roll Bowling, Hide & Go Seek, designed to bring the familiar Goldfish® brand to life.

Challenge:

Create a digital promotional tool that details the fun features and benefits of HMH's iBooks® textbooks. 

Solution:

ATM created a series of fast-paced, motion graphic animations designed to get and keep the attention of HMH’s target market – high school students and their parents. Punchy narration mixed with vibrant visual metaphors and fun transitions highlight the great tools and interactive features included in the iBooks that help students digest, study, and retain content. To keep within budget parameters, the animations were designed to follow the same outline and with certain parts customized for each of the four areas of study. This series of animated videos are viewable on desktop and mobile devices, and provided Houghton Mifflin Harcourt with an engaging, easy-to-use visual tool to sell through their iBooks textbook products.

Challenge:

Create interactive experiences for some of Cartoon Network’s favorite shows in a digital platform.

Solution:

ATM created a series of iOS games as part of a reward system for the new Cartoon Network application. Based upon successful cartoon network broadcast shows, such as "Adventure Time", the games allow the user to play as some of their favorite animated characters and tap, swipe, and flick their way to fun. The games are viewable on iPad, iPhone, and iPod Touch devices.

Challenge:

Create a fun and engaging eight minute pilot for a children's TV show with limited direction and no creative assets. 

Solution:

ATM took early character sketches and built out a story by creating everything in house, including script and music.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

To develop a fun, new, and interactive consumer application with unlimited potential.

Solution:

ATM created Gabmoji - a new evolution in the emoji phenomenon that adds both animation and sound to the popular icon language.  Geared for today's pop culture icons, as well as businesses, Gabmojis provide endless opportunities to elevate the fun and the volume of social sharing. You no longer have to guess what your friends mean with their cryptic series of emoji images, because Gabmojis speak from themselves.  The roll-out featured current presidential candidates and their infamous sayings.  iPhone users can Trump someone's comeback, Bern someone, or just send something Hillary-ious.  Featured in popular online publications after its launch, Gabmoji is taking off and is well on its way to becoming the next trend in texting. Gabmoji will soon be available for Android users and will feature more and more categories, keeping the conversation relevant and fun.

Challenge:

Create a video to celebrate the 25th anniversary of Pearson's Peachpit.

Solution:

Utilizing illustrated visuals, ATM produced videos promoting Peachpit's history, services, and products. The video was prominently displayed on their 25th anniversary website, Peachpit’s home page, and through their official social media channels.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Create a visually engaging series of video vignettes for the legendary early-childhood television program, Sesame Street.

Solution:

Produced in collaboration with renowned children's music artist Dan Zane, a video vignette was created featuring an original song, combining both animation and live performances, these segments are regarded as some of the most memorable Sesame Street interstitials. Children’s Television Workshop has used these vignettes as examples for other Sesame Street partners to follow. Due to their popularity, several have been repurposed into Sesame Street product extensions.

Challenge:

Teva Pharmaceuticals was looking for a digital way to draw attention to their presence at key trade shows.

Solution:

The Teva Turbo application is designed to give trade show attendees a quick and fun way to learn about various Teva products. It features metrics tracking and integration with a database for content updates. The application was created in Unity and deployed to iOS and digital touch screen kiosks.

Challenge:

Design and develop digital presentation materials for Olympus Industrial Imaging Division.

Solution:

ATM utilized a suite of design and digital development services on behalf of Olympus Industrial Imaging Division to promote their product lines, including the IPLEX FX. ATM created 3D animated presentations by re-creating virtual renderings of Olympus products down to the smallest bolt. ATM also created a series of animated "chicklets" for the Olympus Micro Imaging site, as well as designed and produced product collateral materials.

Challenge:

Create an online experience to help promote sales of Hasbro's Equestria Girls.

Solution:

ATM partnered with Hasbro and My Little Pony to create an HTML5 game that would bring their Equestria Girls characters to life. This "battle of the bands" themed activity provides a fun and playful online experience. Featuring increasing levels of difficulty, touchscreen functionality, custom illustration and animation, and sound effects all produced by ATM, the game is programmed in HTML5 and is compatible with PC, Mac, iPad, and Android tablets. The “battle of the bands” themed activity, incorporates data tracking tags and is designed for seamless localization for multiple languages.

Challenge:

Engage and educate Covanta customers on the positive contributions the company makes both in terms of energy supply and the environment.

Solution:

ATM partnered with Covanta Energy Corporation to create a series of games that promote and educate the general public about the benefits of Energy-From-Waste. Did you know that your trash can be used as fuel to create electricity? Do you really understand the benefits of recycling? The games answer these questions in a fun and engaging way for customers to learn about the many benefits of Covanta's waste management facilities, and how important it is to live "green". Games can be played on iOS and Android devices.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Pearson came to ATM looking for a marketing strategy to promote the new MyLab program, which was in development.

Solution:

ATM worked with Pearson to determine the core messaging to communicate to educators and proposed a series of short, animated promos to be distributed to target customers periodically, leading up to the release of the new MyLab program. The animations produced were upbeat and fun. They communicated the impact of the MyLab program would have on the lives of the instructors using them, as well as how their students would benefit. ATM was responsible for all aspects of production including scriptwriting, design, development, voiceover, and character animation.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Create a video presentation to inform the sales team of new products.

Solution:

ATM developed a series of animated video presentations to engage and educate Pearson’s sales force and provide the visual tools necessary to sell their products. In some cases, the featured products were still under development and no assets were available. ATM worked around this obstacle to build a trailer using dynamic text and animated 3D and 2D visuals.

Challenge:

Produce a series of videos that showcase what makes a Mercedes-AMG vehicle so special.

Solution:

ATM partnered with Mercedes-AMG on a series of 5 videos showcasing key features in these luxury automobiles. Using 3D animation in stunning 4K resolution, the award-winning series presents complex information in a visually entertaining and easily digestible manner. The video campaign earned a Telly Award in 2015.

Challenge:

Create an online experience that will allow kids to interact in an easy and entertaining way with two of General Mills' most noted cereal brands.

Solution:

ATM built a series of online games for General Mills' popular Trix and Reeses Puffs brands. Designed to be fun and engaging, these games allow the user to create their own characters and game features, share with other viewers, and post to social media. The games increase consumer interaction with their brand and help drive visitors to the brand’s sites.

Challenge:

To develop a fun, new, and interactive consumer application with unlimited potential.

Solution:

ATM created Gabmoji - a new evolution in the emoji phenomenon that adds both animation and sound to the popular icon language.  Geared for today's pop culture icons, as well as businesses, Gabmojis provide endless opportunities to elevate the fun and the volume of social sharing. You no longer have to guess what your friends mean with their cryptic series of emoji images, because Gabmojis speak from themselves.  The roll-out featured current presidential candidates and their infamous sayings.  iPhone users can Trump someone's comeback, Bern someone, or just send something Hillary-ious.  Featured in popular online publications after its launch, Gabmoji is taking off and is well on its way to becoming the next trend in texting. Gabmoji will soon be available for Android users and will feature more and more categories, keeping the conversation relevant and fun.

Challenge:

Create an interactive learning environment where the students can control the path to learning.

Solution:

To help Pearson engage a new generation of students, ATM has designed several 3D e-learning courses. By entering these immersive 3D virtual worlds, students have a self-guided, rich media education experience featuring animated characters, text, graphics, videos, games, and challenges. Students learn the course content through "real world" scenarios where their choices affect the interactions with the 3D animated characters and environments around them.

Challenge:

Toys "R" Us approached ATM to develop a pilot program featuring the most comprehensive series of digital experiences ever installed in a retail store. The Toys "R" Us Model of the Future program needed to engage customers in new and immersive ways, tie directly to products, increase store activity and drive sales. All elements of the program needed to be implemented for the critical holiday sales period. The program would be an important test of best types of digital interactions.

Solution:

ATM utilized its full suite of in-house digital services and every digital team to develop and implement 8 different, custom built, digital experiences at over 70 touch points throughout the store.

The Toys R Us Model of the Future featured:

• Newly designed Welcome Wall featuring a product search kiosk tied to specialized store locator software, and a custom featured product display. The Welcome Wall also featured an area for customers to look up and print out their “Wish List” from their own registry.
• A first-of- its-kind 360 degree domed theater featuring custom content from Disney, Nickelodeon, Mattel, LEGO and Hasbro, plus an interactive experience that allowed visitors to color the entire theater based solely on hand gestures. Each experience was 1-2 minutes in duration and was selected via touch screen kiosk designed by ATM. 
• 3 custom designed interactive “Magic Mirrors” that allowed shoppers to become Mickey Mouse, Optimus Prime, Leonardo, The Teenage Mutant Ninja Turtle, and Toys R Us’ own Geoffrey the Giraffe. As you approach the mirror the character comes to life and mimics your movements. The Magic Mirror experience used a proprietary software developed by ATM, detailed 3D models designed for each character, and a Kinect sensor. 
• 5 Interactive Projection Displays featuring content from Disney, Hasbro, Mattel, LEGO and Nickelodeon. Each display included a 3D projection that mapped over the contours of the display, had a custom background to match the environment for each toy on display, and was fully interactive via Kinect sensors that allowed shoppers to touch the projection to trigger new animations and effects. 
• 10 Video End Cap Displays that featured both featured product videos and a customized series of animations of Toys R Us’ Geoffrey the Giraffe. 
• 50 Beacons that featured custom audio content tied to a wide variety of products and partners throughout the store. The voice over was scripted and produced by ATM and utilized Toys R Us’ Geoffrey the Giraffe character.
• A newly created “Wishing Well” display that featured docking stations for a custom designed, interactive “Magic Wand” and a large display screen featuring instructions for the Magic Wand via a video produced by ATM. The Wishing Well also had a ATM-designed touch screen kiosk that allowed shoppers to register for a new wish list or select an existing wish list to sync with their magic wand. 
• 60 Interactive, Custom Created “Magic Wands.” These rechargeable wands were a new piece of hardware created by ATM featuring electronic capabilities that enabled customers to scan product bar codes onto their own “Wish List” and trigger unique digital experiences via Bluetooth technology at each of the digital displays listed above. The Magic Wand’s were built with auditory, visual and sensory cues that alerted shoppers to the special experiences they could unlock with their Magic Wand. Due to the electronic nature of the Magic Wands they passed FCC testing and due to the use of the wands by children, they passed Child Safety testing as well.

The entire Toys R Us Model of the Future digital experience was tied together by a custom software platform developed by ATM. Each digital experience was also tied together by a graphic design theme created and produced by ATM. Every piece of digital content, every digital display, every kiosk, manufactured display, and the Magic Wands were created, completed, tested, approved and implemented in a span of only 4 months! The number of technologies implemented at one-time was unprecedented and included Unity, Bluetooth technology, beacon technology, touch screen devices, gesture control devices, 3D projection technology, 360 degree technology, and product scanning technology. The results were positive and profound leading to double digit sales increases in the store vs. prior year, a major increase in store activity and visits, and identifying key technologies for roll out to Toys R Us locations.

Challenge:

The development of Roll: Boulder Smash! started as an internal project to explore 3D environments on mobile devices. 

Solution:

It became clear quickly that we had a potential game that could be released to the general public. ATM moved forward to develop our complex, multi-level game where the objective is to roll a boulder down a hill and cause as much destruction as possible. This app was created for iPad, iPhone, iPod Touch, and Android platforms. Upon release, Roll: Boulder Smash! was named "New & Noteworthy" in Apple's App Store.