ATM just wrapped an exciting week at NRF, and the trends we've been forecasting for the past several years (customization, immersive experience and advanced analytics) were on full display in the Innovation Lab and throughout the Javits Center expo floor.
Visitors to our booth experienced aspects of all three trends: our multi-user VR showcased the ability to customize any retail product in real time, and on multiple devices concurrently, down to the last detail. Through our conversations with vendors and consumers, we confirmed that being able to deliver what a customer wants, when and where they want it, is critical to future retail success. Our solution allows for an elegant co-buying process, with one user potentially engaged in a traditional retail space while simultaneously conversing with someone viewing it from the comfort of their home or office.
ATM's multi-user VR also hits on another important trend: immersive digital experience. Like us, many of our fellow vendors in the Innovation Lab were showcasing products and services that demonstrate the value of an engaging, layered approach to retail. Ours is unique in that it offers both at the same time. A user in a retail environment can wear the Vive headset and get the "full effect" of real-time product manipulation, while other users can choose a tablet, desktop or phone solution that better fits their needs or current budget.
NRF was also full of individuals studying advanced analytics. A key takeaway for us was that most companies today are aware of the importance of capturing customer data, but the way that information is then processed and reincorporated into retail experiences is what will separate the truly innovative companies in this space. ATM understands this paradigm and continues to research and implement data-driven digital content.